Generative Engine Optimization That Helps AI Engines Find, Trust & Cite Your Brand

GEO is the practice of optimising your website, content and wider web presence so that AI-powered search tools — Google AI Overviews and AI Mode, ChatGPT, Gemini, Perplexity and Copilot — can find, understand, trust and cite your business when answering a user question. It overlaps heavily with traditional SEO but optimises for being referenced in an answer rather than ranked in a list.

SEO optimises for ranking in a list of results. AEO — answer engine optimisation — targets direct-answer formats like featured snippets. GEO, generative engine optimisation, targets being synthesised and cited inside an AI-generated response. They share the same foundations: crawlability, clear structure, genuine expertise and third-party authority.

No — it depends on it. Models retrieve from indexed, crawlable content and weigh signals that classic SEO already builds: technical health, topical authority and reputable third-party mentions. GEO is a layer on top of SEO, and any agency selling it as a standalone replacement is overselling.

For informational queries, click-through rates have come under real pressure across the industry. Commercial and transactional queries have held up far better. The practical response is to measure your own exposure query by query rather than react to headline statistics, then shift content investment toward intents that still generate clicks while optimising for citation on the rest.

With a defined prompt set — the questions your buyers would realistically ask — run across each platform on a regular schedule. We record whether you are cited, which competitors are cited instead, and how that changes month over month, alongside AI referral traffic segmented in GA4.

It is a genuine strategic decision. Blocking GPTBot or Google-Extended protects your content from being used in training, but it also removes you from that platform’s answers — often permanently. For most businesses that trade on being found, allowing access is the right call. For publishers with licensing revenue, it may not be. We walk you through the trade-off rather than defaulting.

It is a proposed standard: a plain-text file that gives AI systems a curated, structured summary of your most important content. Adoption is still emerging and it is not yet a confirmed ranking factor anywhere. It is cheap to implement and unlikely to hurt, which is roughly how we present it — worth doing, not worth overselling.

Technical and schema fixes can produce citation changes within four to eight weeks, because crawlers revisit and re-evaluate relatively quickly. Entity and authority building takes three to six months. Anyone promising immediate AI Overview inclusion is guessing — the systems are not that predictable yet.

No. Nobody can. AI answers are generated per query and vary by user, region and session. What we commit to is measurable improvement in citation share against a baseline, and honest reporting when a platform change undoes progress — which does happen.

It depends on where your buyers are. B2B enquiries increasingly come via ChatGPT and Copilot; consumer research skews toward Google AI Overviews and Gemini; Perplexity punches above its size in technical and research-heavy categories. We baseline all of them and focus effort where your category actually shows up.

Volume without expertise hurts. Recent algorithm updates specifically target unhelpful mass-produced content, and models increasingly favour sources with verifiable authorship and original information. We use AI for research, clustering and first drafts, with subject-matter review before anything publishes.

Usually one of four things: an AI crawler is blocked, your content renders client-side and cannot be parsed, the answer is buried too deep in the page to extract cleanly, or your entity is not clearly established. The audit identifies which one applies before any work starts.

Often more than for large brands, because AI answers for local and niche queries have fewer credible sources competing. Accurate listings, genuine reviews and clear service information can put a small business into answers where bigger competitors have not bothered.

Yes, and for GEO it is usually the right first step. A paid audit gives you the visibility baseline, the diagnosis and a prioritised roadmap you own outright. If you run it in-house from there, that is a legitimate outcome.